ROI stands for "Return on Investment." It is a financial metric used to measure the efficiency of an investment or to compare the efficiency of a number of different investments. It is calculated as the ratio of the net profit generated by an investment to the cost of the investment, expressed as a percentage. A high ROI indicates a more efficient use of resources, while a low ROI may suggest that the investment is not performing as expected or that there are better investment opportunities available.
ROI (Return on Investment)